Itely Hairfashion’s high performance products are specifically designed for hair coloring, and give perfect results while not affecting hair structure. Their innovative formula has been studied at the company’s R&D laboratory, to protect hair and keep it healthy, with long-lasting glossy colors.

COLORLY 2020

Innovative permanent coloring line that best expresses Itely Hairfashion's spirit and approach


AQUARELY

Exclusive permanent coloring system. Behind the products in the line are innovative formulas


DELYTON ADVANCED

Ammonia-free cosmetic coloring with endless combinations of shades


LIGHT + PASSION

New ammonia-free toner cream for bleached hair that create splendid color and fabulous softness


PROCOLORIST

A synergetic line of advanced products which give professional results


RIFLESSI

A range of 9 shades enshrined into a pleasantly fragranced, revitalizing mask


Blossom

Semi-permanent direct color,A palette of 7 shades use them pure for intense look



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