Itely Hairfashion’s high performance products are specifically designed for hair coloring, and give perfect results while not affecting hair structure. Their innovative formula has been studied at the company’s R&D laboratory, to protect hair and keep it healthy, with long-lasting glossy colors.
Innovative permanent coloring line that best expresses Itely Hairfashion's spirit and approach
Exclusive permanent coloring system. Behind the products in the line are innovative formulas
LIGHT + PASSION
New ammonia-free toner cream for bleached hair that create splendid color and fabulous softness