Itely Hairfashion’s high performance products are specifically designed for hair coloring, and give perfect results while not affecting hair structure. Their innovative formula has been studied at the company’s R&D laboratory, to protect hair and keep it healthy, with long-lasting glossy colors.

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COLORLY 2020

Innovative permanent coloring line that best expresses Itely Hairfashion's spirit and approach


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AQUARELY

Exclusive permanent coloring system. Behind the products in the line are innovative formulas


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DELYTON ADVANCED

Ammonia-free cosmetic coloring with endless combinations of shades


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LIGHT + PASSION

New ammonia-free toner cream for bleached hair that create splendid color and fabulous softness


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PROCOLORIST

A synergetic line of advanced products which give professional results


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RIFLESSI

A range of 9 shades enshrined into a pleasantly fragranced, revitalizing mask



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