The city of Milan, seen through the eyes and the imagination of famous star-architects, existed the thrilling adventure of Expo 2015. For this special occasion, Milan is showing a modern and futuristic face. Its profile is the backdrop to the images accompanying the new styles, the hairstyles and the innovative techniques for the colors of the new Collection of Itely Hairfashion, bursting with useful information to support the professionalism of hairstylists. The goal is to emphasize the uniqueness of the client, the same aim as the hairstylist has. Like a skilled haute couture sewer, the hairstylist studies and “sews” to measure a personalized look which comes to life in his hands. And thanks to the cut, the styling and color, the stylist enhances and illuminates the style, making it unique.