Itely Hairfashion celebrates 30 years old. Founded in 1987 by a group of professionals of the hair-care industry, itely hairfashion was born with the intent to present to the professional hair-care market high standard products that were able to combine italian taste with a definite international vocation. Today, thousands of people are involved in the Itely Hairfashion project
The new trending collection in prêt-à-porter hair fashion is called TURIN. What style is it? GLAM ROCK. Dedicated to the historic Italian city, a cradle of culture and art, TURIN offers elegant looks and glam rock cuts enhanced by refined colors to make every woman unique.  But not just this, the Itely Hairfashion technical team has also taken
The Matt and Smoky lines have been added to Colorly 2020 to create new looks. (Colorly 2020 is the line that best expresses Itely Hairfashion’s spirit and approach). Matt is a cold series with intense highlights to complement the face and enhance a woman’s femininity. Whereas Smoky offers opaque and sophisticated highlights giving hair an
The product of advanced research conducted at the Itely Hairfashion laboratories, ProColorist provides hair stylists with effective support for their specialized services. A synergetic line of advanced products which give professional results and meet the expectations of even the most demanding client, those who now tend to look for the reassurance of quality. The line’s